Who is Ethan Yorke?
My name is Ethan Yorke and I am 23 year old entrepreneur from Lancaster, California. I have been involved in photography as a hobby for 6 years, professionally for the last 3. During my journey as a content creator, I have taken well over 100,000 photos, edited more than 20,000 of them, put together nearly 200 videos, built 4 websites, and co-founded my own Real Estate multimedia company, Lucid Listings Photo and Video, with my business partner and love of my life, Lindsey. Since we founded Lucid Listings in September of 2021, we have served nearly 100 individual real estate agents in our area and are on our way to being recognized as the premier real estate marketing firm in Southern California. In addition, I have renewed my status as a Realtor and am now selling homes in my hometown of Lancaster, California.
Though much of my recent success has been due to the real estate industry, my passion lies with automobiles and photography. I stay up to unhealthy hours of the night either editing photos or researching about cars I'm going to shoot, not only because I care about my work, but because it is what I love the most. Most of my clients have experienced turnaround times of 24-36 hours for full 20+ photo sets because I become so excited to see what I can create, I immediately begin editing the second I return home and find myself glued to my office chair for hours, unaware of how much time is passing by. I'm simply in my own world, enjoying my favorite pastime of creating content.
I gain an immense amount of satisfaction in creating photos that I am proud of, but that pales in comparison to the feeling I get when someone is truly blown away by the photos I give them. I put my blood, sweat, and tears into each photo I deliver and seeing someone light up while they look at a photo of their car, family member, pet, etc. is priceless. At the end of the day, I am in this industry to make other people happy and I am sincerely grateful to each and every client who has given me the opportunity to do that for them.
Photo Credit: Chris Irby (@bychrxss)
